Partnership proposal · Korean beauty brands

Your brand. All of Europe. One partner.

We are a Swiss cosmetics company with our own EU warehouse, an active distributor network in 25 countries, and eight years of building a professional beauty brand from nothing. We take Korean brands into Europe — paperwork, content and distribution handled from one place.

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Swiss company⚡ EU warehouse in Germany⚡ 25 countries⚡ CPNP handled⚡ European B2B invoicing⚡ Own content studio

Why work with us

Everything you need for Europe already exists here.

You do not need to open a company in Europe, hire consultants, or find distributors one by one. We have already done that work.

One partner for all of Europe

A distributor network across 25 countries, one contract, one point of contact. No country-by-country negotiation.

Compliance under our company

CPNP notification, EU Responsible Person, compliant labelling and translations — the most expensive and confusing step, handled by us.

European logistics and invoicing

Shipping from our German warehouse, European B2B invoices, free delivery for our distributors. The buyer never deals with customs.

Buyers who already trust us

Our distributors have bought from us for years. A brand we introduce is treated as one that has already been vetted.

Content, education and trade shows included

Our own photo and video team, masterclasses and ambassadors, and our stands at Cosmoprof and Beauty Forum Düsseldorf — buyer meetings without the booth cost.

The Pink Flash universe · made in-house

The European wall

Great products fail here for boring reasons.

Europe is not one market. It is 27 regulatory systems, a dozen languages and a retail landscape that only opens to people it already knows. Most brands spend two years learning this.

Problem 01

Paperwork before revenue

Nothing may be sold in the EU without CPNP notification, an EU-based Responsible Person, a safety assessment and compliant labelling. Until that exists, nothing moves.

Problem 02

No network, no shelf

European distributors buy from people they have met and tested. Cold email from abroad rarely converts, and one wrong exclusive contract can block a country for years.

Problem 03

Content doesn't travel

Korean campaign assets rarely convert here. Buyers want local faces, local language, and proof that European professionals already use the product.

How it works

You make it. We do the rest.

You keep production and brand ownership. Everything that happens after the container leaves Korea is ours. Six steps, start to shelf.

Your product arrives

You ship a pilot quantity to our warehouse in Waldshut-Tiengen, Germany. We handle import and customs. From this moment your product is inside the EU.

You + us

We clear it for the EU

CPNP notification, EU Responsible Person, labelling under Regulation 1223/2009 and multilingual pack copy. When this is done, your product is legally sellable.

We shoot it for Europe

Our in-house photo and video team produces product imagery, video and social assets built for this market — not translated Korean material.

Our ambassadors test it

Your products go to our brand ambassadors across Europe. You get real usage by working professionals, real content, and honest market feedback before you commit to volume.

Distributors start ordering

Your brand goes live on our B2B platform and is presented to the largest distributors in Europe. We issue European B2B invoices and ship from our German warehouse — free for our distributors.

We put you in front of buyers

Partner brands are presented on our stand at Cosmoprof and Beauty Forum Düsseldorf — you get the buyer meetings without the booth cost. Plus Pink Flash Day, our own annual distributor event.

The B2B platform

The moment you go live, all of Europe sees you.

Our B2B platform is the heart of the network. A partner brand goes live there, and the largest distributors in Europe — companies that already buy from us and already trust us — can see and order the products immediately. One place to order, a European invoice, shipping from our German warehouse.

What distributors get

Everything inside Europe

A European B2B invoice, European delivery times, no customs handling, and the ability to reorder in small quantities. None of this is available when ordering directly from Korea.

What the brand gets

Buyers who already trust us

You do not have to build relationships from zero. Our distributors have been buying from us for years, and they treat a brand we introduce as one that has already been vetted.

Price protection

Pricing agreed together

European pricing is set jointly. A broken market destroys brand value, so protecting price is as important to us as it is to you.

Partnership models

There is more than one way to start.

We would never ask you to break agreements that already exist. We respect the countries that are already taken, and start together in the markets that are still open.

Model 01

Territory exclusivity

Exclusivity only for countries that are still open. We need it because we invest in introducing and promoting the brand — and that investment only works if distributors keep buying through us afterwards.

Model 02

A co-branded edition

If exclusivity is not possible, we can develop a joint limited edition sold only through our network. It protects both brands and still opens the European market.

Model 03

Start with a pilot

We start with a trial order of around 100 units per product — enough to test the market, introduce the range to distributors, and build a growth plan on evidence rather than promises.

What we cover

Three layers. One partner.

01 — Compliance

Legal access

The part that stops most brands at the border.

CPNP notification
EU Responsible Person
Regulation 1223/2009 labelling
Multilingual pack copy
Customs & import handling

02 — Market entry

Getting known

European assets and real professional proof.

In-house photo & video studio
Ambassador product seeding
Launch on our B2B platform
Presentation at Pink Flash Day
Trade show presence on our stand

03 — Distribution

Selling it

An active distributor base that actually orders.

Distributor network, 25 countries
EU warehouse, Waldshut-Tiengen
Free shipping for our distributors
European B2B invoicing
Joint European pricing strategy
Training & education network
Territory & pricing management

What our distributors get

This is what our distributors get from us — every day.

This is why our distributors keep buying from us. A partner brand is sold inside exactly the same system.

Free shipping within Europe

Orders leave our German warehouse and ship free within Europe. European delivery times, no customs handling for the buyer.

European B2B invoicing

A proper B2B invoice issued by a European company. Simple accounting for the distributor, none of the friction of ordering directly from Korea.

Daily content

Photo, video and social assets delivered daily. Our distributors never have to shoot their own material or hire a designer.

Free samples

New products go out as free samples first. Distributors and professionals try before they order — which is why the products sell.

Events and training

Pink Flash Day, masterclasses and certification courses. Education is the strongest selling tool a distributor has.

Trade show presence

We exhibit at Beauty Forum Düsseldorf (9–11 April) and Cosmoprof Miami. Partner brands are presented on our stand.

Proof

Where we already are.

Cosmoprof BolognaItaly · Exhibited

Cosmoprof Las VegasUSA · Exhibited

Cosmoprof MiamiUSA · Exhibiting

Beauty Forum DüsseldorfGermany · 9–11 April

Pink Flash DayOur own distributor event

Education is the engine of our network. We run masterclasses and certify professionals across Europe — a trained specialist becomes a repeat buyer. Partner products go into that training too.

Pink Flash brand day · masterclass

Pink Flash certification ceremony for beauty professionals

Certification day · Europe

Certified Pink Flash specialists holding their certificates

Certified specialists

Case study — our own brand

We did this for ourselves first.

Pink Flash Switzerland grew from a single treatment room into a professional brand sold in 25 countries. The machine we are offering you is the machine we used.

One room

One lash studio in Switzerland, one specialist, no products of our own.

Own formulas

Swiss-developed lifting systems, then a full professional range.

Education

Training that turns buyers into users — the reason our distributors reorder.

25 countries

A distributor network, an EU warehouse and a salon group in three Swiss cities.

Fit

Who we work with.

We are selective on purpose. A brand we cannot sell properly damages both of us.

A good fit

Eye, lash and brow care
Skincare with a professional or salon use case
Brands wanting one accountable European partner
Manufacturers open to a pilot order before volume commitments
Brands willing to protect distributor pricing in Europe

Not a fit

Brands already sold on European marketplaces at broken prices
Products without a safety assessment or the ability to obtain one
Exclusivity demanded before any market evidence exists
Suppliers looking only for a one-off container sale

Andreea Haenggi · Founder

From the founder

I built this company from one treatment room. I know how hard it is to be taken seriously in a market that has never heard of you — and how much faster it goes when someone already inside opens the door.

What we offer Korean brands is not a warehouse — it is a way in. If your product is good, our distributors and specialists will know within weeks. I would rather find that out together than trade emails for a year.

Andreea HaenggiFounder · Pink Flash Switzerland · Ancel GmbH

Next step

Send us your catalogue.

Tell us your range, your MOQ and the markets you have already entered. We will reply with an honest assessment of how your brand would perform in Europe — and whether we are the right partner for it.

Emailandreeahaenggi@gmail.com WhatsApp+41 76 302 22 65

Meet us in personCosmoprof Miami
Beauty Forum Düsseldorf